Many agents post content without seeing results. The reason is simple: they’re not addressing the questions that really matter. Here are the questions that will change that.
Are you really hitting the right topics in your real estate content? A lot of the time, content doesn’t spark conversations because agents are focusing on the wrong things. The information that actually gets clients’ attention is already being searched thousands of times, yet most agents aren’t covering it.
I’m going to break down the three key areas you should be talking about right now and show how focusing on them can position you as a trusted advisor, not just another salesperson.
1. Is now a good time to buy or sell in my market? When people ask this, they aren’t looking for vague answers or national headlines. They want clarity about their local market. Being able to give a clear answer about what’s happening in your area—without the fluff—shows you know your market and builds confidence.
“Agents who answer the questions buyers and sellers are actively searching for are the ones getting more inquiries.”
2. What’s actually happening with prices and affordability? Clients want to understand rates, payments, and pricing in a way that makes sense to them. If you can explain what’s really happening with prices and affordability, you’re helping them make informed decisions—and that builds trust fast. It’s all about breaking down the numbers into something they can actually understand.
3. What should I do if I plan to move in the next 6 to 12 months? People aren’t just looking for a salesperson. What they want is someone who can guide them. Answering this question helps them see you as a trusted resource and not just someone trying to make a deal.
These three questions are dominating search engines, video platforms, and AI-generated answers. Agents who consistently answer them are the ones getting inbound contacts. If you need any help or want more ideas, feel free to reach out at 301-651-0292 or visit jonlahey.com. I’ll help you focus on the questions people are actually asking.
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