How to make your real estate business rank up on Google search.
Why do some Realtors appear at the top of Google searches while others don’t? It must be frustrating to think about how much business you’re potentially losing because people can’t see or contact you first when looking up real estate services online. Rest assured that Google visibility is not just luck nor magic; instead, it’s about devising a strategy that you can follow through on.
But first, you have to understand how important it is for Realtors to land on Google searches and why learning Search Engine Optimization (SEO) is your first step toward making it to the top results. I’ll explain below how SEO impacts real estate businesses and strategies you can implement for yourself.
What is SEO and why is it important for Realtors? Over 90% of homebuyers start their search online, and most never go past the first page of results. SEO allows these potential clients to find you quickly and easily online by making your services appear on that coveted first page. Appearing on the top searches also boosts your credibility, builds trust, and strengthens your position as an expert in the industry. Now that it’s clear that SEO is key to getting your real estate business noticed online, here are SEO strategies you will need to implement to get started.
SEO allows these potential clients to find you quickly by making your services appear on Google’s first page.
1. Use keywords. Keywords are the terms people search for on Google, like “homes for sale in Washington, D.C.” Tools such as Google Keyword Planner can help you find and use the right, relevant keywords.
2. Optimize on-page text. Organize your site with title tags and meta descriptions. Add your target keywords, headers, and alt text for images to make your site easier to read and improve SEO.
3. Improve mobile friendliness. Over half of web traffic comes from mobile devices, so having a mobile-friendly site helps your rankings and keeps users engaged.
4. Update SEO consistently. SEO isn’t a one-time task. Regularly update your site, monitor its performance, and make the necessary adjustments to maintain your Google ranking.
Now, all that’s left is to apply those SEO strategies and dominate Google search. If this guide has been helpful, I’ll see you in part two where we’ll dive into Google My Business and how to create content that ranks at the top of Google. If you have questions or need more real estate tips, call me at 301-651-0292 or send me an e-mail at jonlahey@thefinelivinggroup.com.
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